Menu
Behavioural Science Insights & Research
Welcome to our thought leadership hub. Here, we share our latest findings and insights in behavioural science and predictive modeling and how these can help your organisation unlock the potential of your people
You’re Not Mispricing Markets. You’re Mispricing Behaviour.
Andy Perkins
Why investors systematically underweight behavioural execution risk in startup selection and portfolio management—and how schema-based diagnostics can turn behavioural variance into a source of edge.
Great Boards Don’t Avoid Tension. They Put It to Work.
Dr Jay Bevington and Dr Ian Stewart
How high-performing boards use behavioural discipline and constructive tension to make better decisions under geopolitical and strategic pressure, rather than defaulting to false certainty or superficial consensus.
WHITE PAPER / 2024
The Executive Hiring Trap: How Cognitive Biases Distort Recruitment — And Why Schemas Help Us See Beyond the CV
Executive recruitment often feels rigorous, but many hiring decisions are shaped by hidden cognitive biases rather than objective evidence. A schema-based approach helps recruiters move beyond charisma and track record to understand how leaders are likely to behave when pressure rises.
Insights
INSIGHT REPORT / 2024
Acting Out the Hidden Script: Why Leadership Development Needs a Stage
Most leadership development helps people understand their behavioural patterns. The next step is helping them experience those patterns in action.
We are exploring how schemas and scripts can be brought to life through actors, role-play and theatrical techniques to create deeper, more lasting behavioural change.
CASE STUDY / 2023
Reducing Venture Risk: Why Investors Should Look Beyond the Pitch Deck
Most ventures fail because of human behaviour rather than weak ideas. A schema-based approach helps founders and venture teams understand their patterns under pressure and develop the behavioural agility needed to scale.
METHODOLOGY / 2023
The HiddenPatterns™ Approach: Moving Beyond Psychometrics to Predict Behaviour
Most assessments tell you who you are. HiddenPatterns™ aims to reveal how you are likely to think, decide and behave under pressure. Rather than measuring fixed traits, it identifies the hidden cognitive patterns and decision pathways that shape leadership, teaming, followership, and organisational behaviour.
RESEARCH PAPER / 2023
AI Won’t Replace Leadership. It Will Expose It.
AI is changing decisions, but its greatest impact may be behavioural. The real question is not whether AI replaces humans, but what it reveals about how we lead, judge, and respond under pressure.
ANNUAL REVIEW / 2022
Leadership Between Worlds: Why Saudi Arabia’s Transformation Requires More Than Imported Leadership Models
Saudi Arabia’s transformation under Vision 2030 is not simply economic; it is behavioural. Sustainable leadership in the Kingdom depends less on importing Western leadership practices and more on understanding and integrating the deep schemas that shape trust, authority, challenge, and cohesion.